Director of SEO/SEM (m/f), Dindigul in Dindigul, Tamil Nadu

Your tasks:
- Keyword density analysis, optimization of site content, ad copy generation, and multi-channel modeling and attribution
- Demonstrate knowledge of third party analytics and API solutions
- Having ownership and accountability for program strategy, optimization, budget and profitability
-Guide technology teams to improve site accessibility by organizingsite structure, managing complicated redirects, inner-linking, and search protocols
- Continually analyze and leverage all opportunities for growing organic and paid traffic, including an understanding of keyword research and analysis
Your skills:
- Self-motivated, entrepreneurial, outgoing
- Expert proficiency of key SEO/SEM/PPC concepts, interfaces, and tools
- Prepare weekly budget alignment and monthly forecasting for all channels, while leading multivariate creative testing to optimize landing pages and develop new customer experiences
- HTML and demonstrated experience in analysis and presentation creation
- Work with agencies to create monthly campaign performance reports with recommendations for improvement, through optimization of under-performinglistings, bidding strategies, and keyword research
- Expert levelknowledge of Microsoft Excel
- Open and transparent, management philosophy
- Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc
- 5 year E-commerce, SEO/SEM/PPC leadership experience necessary
- Highly analytical and skilled at data-driven decisions
- Experience in ad serving platforms
Location
Dindigul
jobid82282
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